One of my daily activities that constantly provides me with insights into life is Twitter. In addition to meeting great people and finding useful information, Twitter has taught me a great deal about how to be successful in life’s many ventures. The lessons Twitter has taught me are simple, but the implications are profound.
What Twitter has helped me learn is this:
Provide Unique Value
Provide unique value? It sounds too simple to be the secret to universal success, but hear me out.
When I was starting out on Twitter, like most people I wanted thousands of followers and to be seen as an authority in my field. What I quickly realized was no one was going to listen to me if I didn’t make it worth their while. Yes you can amass followers with a multitude of cheap tricks, but there are no shortcuts to becoming a truly influential person.
To attain the heights of influence and success, people have to care about you, but in order for people to care about you, you must provide them with something valuable. Only something of value will make people take the time to read your Tweets, engage you in conversation, share your content, and propel you into realms of fantastic success. It sounds almost paradoxical, but the only way to gain anything, online or offline, is to give something valuable away.
Of course, finding out how to create something of value is quite difficult, and finding a way to effectively distribute that value harder still. I’ve found the best way to learn how to effectively create value is to find someone already doing it, and fine-tune their strategies to make your own.
Someone who taught me a great deal about creating value was @Tweetsmarter. @Tweetsmarter attained massive influence through helping other Tweeps to harness the power of Twitter. @Tweetsmarter’s success has spawned many imitators, but none that rank as highly in Twitter prowess. This takes me to the second part of my statement, the part about uniqueness.
Unless you want to relegate yourself to playing second fiddle, you need to find a unique form of influence. @Tweetsmarter carved out a unique niche helping people understand the complexities of Twitter at a time when there were few people doing such a thing, and you can harness the same strategy to become influential. Find something not being properly addressed, be it a common problem or a frequent topic of discussion, and do your best to provide valuable assistance on the subject. If you are giving people the services they want, or the answers they are looking for, influence and success inevitably follow.
So take some time after this post to ponder what it is that you can do to provide unique value to your fellow tweeps/human beings. There are countless ways to carve out a unique niche of success and influence in the world, all it takes is an enterprising mind eager to locate and create new forms of value. Look around at the people you admire, and try to see how you can put a unique spin on the best things they do. Find what works and then make your own unique form of value.
If you have any thoughts on other ways to obtain online influence, or have some thoughts on the nature of creating value, I’d love to hear them. Send me a Tweet or leave a comment. I look forward to the responses.
Mr. David Benson is a social media analyst and coffeephile. He currently lives in New York City and works as an analyst for Mashwork, a social media analytics company.