Another powerful tool in the arsenal of the epic tweeter is the power of ambiguity. Be just vague enough, and your tweet will be irresistible to the mouse clicks of your followers. The great Sun Tzu wrote that one should “feign confusion in order to lure the enemy on”. We’re guessing that the father of modern military tactics would have been a total ninja at Twitter.

Case in point, @Dino_dogan and this masterwork of a tweet:

To Fail, Expect to be Discovered bit.ly/eMZ2Mz

— Dino Dogan (@dino_dogan) February 11, 2012

When I saw this poetic beauty of ambiguity, I had to find out what it meant. I read it several different ways, each of which increased my interest at finding out way lay behind the subtle bit.ly link. Of course it lead to a thought provoking blog post, definitely worth a read after you finish the rest of this post, but the only reason I examined this link and not the thousands of others that populate my feed was because of it’s alluring combination of confusion and intrigue. When striving to write an epic tweet, keep this in mind: the right brand of confusion will render click-throughs and Retweets like moths to a flame.

I’m always on the prowl for more epic tweets. If you know of any that rocked  your mind recently, let me know. The world is always in need of more epic tweets.

Mr.  David Benson is a social media analyst and coffeephile. He currently lives in New York City and works as an analyst for Mashwork, a social media analytics company.