Sometimes you see a Tweet that is so awesome that it demands something more than a mere retweet. It’s a tweet that speaks to you on a soulful level, perfect form encapsulating a bold and innovative statement. A tweet so amazing, that it makes you want to analyze it and share its grandeur with others. I’ve seen a healthy helping of these kinds of tweets in my day, so I thought it was high time to create a series of posts to celebrate Twitter at it’s finest. I call it Epic Tweets.

These posts will examine the best of the best of Twitter posts. We will look at the genius behind their 140 character architecture, and I will do my level best to try to explain why they are brillient, and what we can learn from them.  It won’t be easy, but I think it will be a fun way to  showcase Twitter at its finest.

To start, we’ll look at one of the heavy hitters in the Twitter world, @Tweetsmarter. Mr. Tweetsmarter has made a name for himself by dedicating his Twitter existence to helping other users get the most out of their tweeting experience. In all honesty Tweetsmarter is probably one of the reasons I love Twitter so much. His helpful articles and insightful replies embody the best of Twitter. He is also one of the best crafters of Tweets I’ve come across. Take a look at this 140 character masterpiece:

Cat plays game on iPad better than some humans do: on.msnbc.com/uFFziW

— TweetSmarter (@TweetSmarter) December 31, 2011

This is so good on so many levels. Firstly, it is elegantly simple. It only uses 50 characters, which makes it able to be re-tweeted many more times than a longer tweet. It’s brevity also makes it easier to digest and makes it more appealing to the reader. It gets across all that it needs to say in 10 words, a haiku in an already laconic social media environment.

Secondly, the tweet is intriguing. All the buzzwords of the internet are included. Cats, iPads, games, and mystique combine together into a seamless whole. There is no Twitter search that would not find this Tweet based on it’s keywords. There are also few Twitter users who would not find one of those topics appealing, a potent combination of high search visibility and widespread appeal.

Thirdly, the link delivers on the promise of the Tweet. It’s important to make sure that any proverbial checks your tweets write can be cashed by the content at the other end of the bit.ly link, and @Tweetsmarter’s content delivers in spades. Always make sure that an ingeniously constructed tweet has equally ingenious content linked to it.

Finally, the tweet is an improvement on the title of the content. Many times Twitter users forget just how great an article title functions as a tweet if given the slightest bit of alteration. @Tweetsmarter takes out the name of the game from the title, so people feel even more compelled to click through to the article. It’s important to remember just how potent an element of mystery is when it comes to tweeting. Leave just enough unsaid, and you will find more people compelled to click through to your content.

If you have any other reasons why you think this tweet is awesome, I’d love to hear them. Drop me a line on Twitter, or comment below. I’m always curious to hear alternative viewpoints, especially when it comes to discussing Epic Tweets.

Mr.  David Benson is a social media analyst and coffeephile. He currently lives in New York City and works as an analyst for Mashwork, a social media analytics company.